the power is in the words

Web-content writing is vital because the words on your site make all the difference.
Search engines search your website's word content not its design.  It's the words that draw people to your website and keep them there.

website content and SEO

What's the purpose of your website?
The aim of your website is to generate sales, enquiries, or interest, and impart information.
To do that people need to visit your site and read it.
For that to happen they need to be able to find your site.

The secret to being found is about having a website that is both written well, and has the vital keywords and phrases that search engines look for.  Remember search engines search words not fancy designs.

Website Content Writing
People read differently on the Internet than they do on the printed page. Online they skim over words. They look for phrases that jump out at them and links to their next topic of interest.

A skilled content writer understands how to write web content that engages website readers and keeps them focussed on your site. 

Search Engine Optimisation (SEO)
SEO is the skill of writing your website in such a way that search engines find it and list it as close to number one in the Google rankings as possible. In other words, your site is written to be found.

Putting it together
A skilled website content writer brings together the art of writing and the skill of Search Engine Optimisation so that your site;
  • can be found by potential clients
  • is high up in the Google rankings
  • returns legitimate product and service enquiries
  • is clear and concise
  • captivates and holds the reader's attention 
How's your website?
Would you like to;
  • improve the look of your website?
  • increase website traffic?
  • increase website enquires?
  • improve your Google ranking?
For website content writing that gets results, contact me

editing and proofing

Do you have an existing website?
Many people write their own website content or have a web designer do it for them.  A while down the track, however, they find they aren't getting the visitor or enquiry numbers, or Google Ranking they hoped for.

It could be your content needs to be updated or rewritten

Let me;
  • analyse your website or other written material and show you what needs to be changed
  • restructure your website
  • work on the Search Engine Optimisation (SEO) of your website
  • update your website
  • write your online newsletters and website articles
  • maintain your website on a regular and ongoing basis to ensure it stays up to date 
     
If you'd like to improve your current website, contact me.

case study: the pink bins hire and recycling company:

A web designer had done a good job on the design of The Pinks Bins Company's website but the folk at Pink Bins weren't getting the number of website enquiries they'd hoped for.

I spent twenty hours redesigning, rewriting, and adding content to their site and the results were;
  • a 355% increase in enquiries via the website
  • a move from 69th in the Google rankings to 2nd
  • a LOT more work for the people at Pink Bins
If you'd like to improve your current website, contact me.

What Pink Bins had to say:

LETTER OF RECOMMENDATION – GREG KNOWLES
Greg has been upgrading and maintaining our website for the last six months.
We have been, and continue to be, more than happy with his efforts and the results he has created for us.
Greg has anticipated and exceeded our expectations in all matters relating to our site.
He has continuously improved our website and therefore the amount of traffic and enquires we receive.
We would be more than happy to recommend him for any future projects.

We find Greg easy to talk to and he communicates well with those of us whose IT knowledge is minimal.

Sue Stuart - Director, The Pink Bins Hire and Recyling Company Ltd.

If you'd like to improve your current website, contact me.

articles and newsletters

Article and newsletter writing and research;
Having the right type of website content is a great way to increase your website's Google Ranking and the ability of clients to find your site.

Relevant articles and newsletters are the perfect way to increase content. 

Articles and newsletters also;

  • support existing clients and entice new ones
  • tell the world what your company or organisation does
  • remind your clients that you exist
  • reinforce your brand
  • encourage users to return
  • highlight new product and service features
  • and, if online, improve your website's Google Ranking
But, they need to be well written.  A poorly written article or newsletter can weaken or even permanently damage the image of your brand.

Knowing how to write a good newsletter or article is a skill that can take a while to master.  That's why I'd like to help you.

For newsletters and articles that get results, contact me.


Case Study: FORTIfi Financial Solutions:

For a number of years I have been researching and writing the monthly e-newsletter for FORTIfi Financial Solutions.  The newsletter articles are then transferred to their website Resource Centre to provide an online resource relating to personal and small business finance.

The newsletters are well-received and form a vital part of the support FORTIfi offers to their 2,000+ clients. 

The added content on their website adds significantly to their Google Ranking.  The FORTIfi Financial Solutions website draws almost 1,000 visits a month from people visiting their Resource Centre articles.

For newsletters and articles that get results, contact me.

brochures and promotional material

general writing